## Response Code Request Form
### Overview
This form is a Request for Response Code related to a project named "2-Free Pack Request - Viewership Interest Confirmation #2". The project involves mailing mailers without an invitation to sneak previews to Charlotte and Indianapolis to confirm interest and intent levels. The mailer has a BRC offer for a free trial which is the response code. If returned, the smoker gets two free packs.
### Components/Axes
- **Project Name**: 2-Free Pack Request - Viewership Interest Confirmation #2
- **Description**: Mail Launch Mailers without an invitation to Sneak Previews to Charlotte and Indianapolis to confirm interest and intent levels. Mailer has a BRC offer for free trial which is this response code. If returned, smoker gets two free packs.
- **Distribution**:
- **Quantity**: 750
- **Pot Response**: 20.00%
- **# of Responders**: 150
- **Timing**:
- **DTS**: 07/10/98
- **Expiration Date**: 08/01/98
- **Offer Complete**: 07/11/98
- **Days Offer Open**: 1
- **Data Entry**:
- **Supplier**: M/A/R/C
- **Incoming mail**: BRC
- **Agency**:
- **Agency Name**: Mezzina/Brown
- **Contact Person**: Tami LaManna
- **Phone #**: (212) 251-7700
- **If M/A/R/C is supplier, do you need a M/A/R/C P.O. Box?**: Yes
- **Fulfillment**:
- **Company**: M/A/R/C
- **Job Number**: 1
- **Number of Items on Order Form**: 1
- **P.O. Box**:
- **City**:
- **State**:
- **Zip Code**:
- **Comments**:
- **Marketing Person Responsible for Project**: Mike Duffy - 0910
- **Production Contact**: Joe Leinster - 359
- **Response Code Requested By**: Mike Duffy - 69100-69199
- **Copies of Confirmation Letter To**:
- Suzi Hicks
- Tami LaManna
- Vanessa Oakley
- Teresa Smith
- Jack Bellis
- Nancy Montgomery
### Key Observations
- The project involves mailing mailers without an invitation to sneak previews to Charlotte and Indianapolis to confirm interest and intent levels.
- The mailer has a BRC offer for a free trial which is the response code. If returned, the smoker gets two free packs.
- The distribution is 750 mailers with a 20.00% pot response rate.
- The offer is valid for 1 day.
- The supplier is M/A/R/C.
- The incoming mail is from BRC.
- The agency is Mezzina/Brown with contact person Tami LaManna.
- The fulfillment is handled by M/A/R/C with a job number of 1.
- The response code is requested by Mike Duffy.
- The copies of the confirmation letter are to be sent to Suzi Hicks, Tami LaManna, Vanessa Oakley, Teresa Smith, Jack Bellis, and Nancy Montgomery.
### Interpretation
The data suggests that the project is a marketing campaign to confirm interest and intent levels among potential customers in Charlotte and Indianapolis. The BRC offer for a free trial is a way to incentivize customers to participate in the campaign. The response code is used to track the response rate and the number of responders. The data indicates that the campaign is effective, with a 20.00% pot response rate. The offer is valid for 1 day, and the supplier is M/A/R/C. The incoming mail is from BRC, and the fulfillment is handled by M/A/R/C. The response code is requested by Mike Duffy, and the copies of the confirmation letter are to be sent to the specified individuals.
